What is SMS?
SMS stands for Short Message Service and tend to be 160 character text messages sent between cell phones. SMS uses a unique network that alerts the recipient the next the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.
What is sms api Marketing?
SMS marketing is the practice of building lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but there are compliance rules set by the ACMA on how people consent to be opted into your lists. Unsolicited commercial messages sent to a person is called spam and is illegal under the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in cost and functionality. The very best SMS marketing platforms have a good combination of cheap SMS and web SMS features. Ensure you only deal with an established SMS gateway as delivery reliability can vary a lot.
Various kinds of SMS delivery
There are two main types of online SMS delivery. Direct connection where in fact the SMS gateway is plugged directly into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to provide more cost effective SMS marketing than direct connection.
Some international routes can be very unreliable and some providers will offer extremely cheap prices however you may end up paying the same as a more reliable connection as you still purchase messages not delivered.
The best bulk SMS service could have a combination of top quality international routing and cheap sms prices. If you have a service that requires guaranteed delivery such as an emergency or alert service you then should work with a direct local connection, despite the fact that this is still not 100% guaranteed to provide it will give you the highest percentage of success.
It will generally cost double though.These are just the basics but building on these basics you can develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to avoid receiving text messages from you then you will have great success.